The Positive Program – Enlabeling Sustainability at CCL Label

We have named our sustainability roadmap “The Positive Program – Enlabeling Sustainability” at CCL Label F&B. The program has three main pillars, The Positive Plastic Pledge, Positive Products and Production and The Positive Academy.

Let us take a closer look at these three building blocks…

The Positive Plastic Pledge – the pledge ultimately underpins that we love our labels and Sleeve solutions and are committed to using different materials from paper to plastic for our unique solutions. But we are pledging to a sustainable approach to deal with plastics. Firstly, we invest a certain amount of our budget into R&D – aimed at coming up with more sustainable solutions for our customers. Secondly, we accelerate this investment by teaming up with partners along the value chain to drive change at a larger scale. Thirdly we commit ourselves to education, to support a fact-based discussion around plastics and take a holistic view.

Positive Products and Production – One of our largest missions is to monitor and lower our carbon footprint. Action on climate is at the core of what we do and we use special software to collect all the data from our almost 200 production sites worldwide to set measurable targets.

Our Positive Products are our portfolio of sustainable label choices that put the goal of the customer first. If reducing the amount of plastic overall is a goal, our extremely thin Triple S Stretch Films might be a great solution. If recycling plastic material is the target of the customer, we have several options of labels and Sleeves made from recycled content like rPET or rPP. We have also engineered materials that enable the recycling of the larger part of the packaging – by performing ideally in the recycling process. EcoStream Labels and EcoFloat Sleeves detach easily and without leaving any trace in the sink/float process of the recycler – therefore enabling high-quality PET and thus bottle-to-bottle recycling – closing the loop

The Positive Academy – the third pillar is a series on internal and external presentations and education tools to further spread the word on how labels can make a large difference when designing a packaging product by taking “Design for Recycling” into account.

The Positive Program was designed to support the UN Sustainable Development Goals. This is an “Action Plan for our Planet Earth” and we have decided to concentrate on 8 of the Sustainable Development Goals where we feel we can make the largest impact.

Our labels and Sleeves support Design for Recycling.

Essentially, we want to support our customers in achieving their sustainability goals and accelerating this where possible. We want to make sure that our products fit the “Design for Recycling” guidelines that drive much of the rethinking packaging activities at the small and big brands. And we want to be an innovative development partner when it comes to our field of expertise.

Who are we talking to?