The Positive Plastic Pledge – the pledge ultimately underpins that we love our labels and Sleeve solutions and are committed to using different materials from paper to plastic for our unique solutions. But we are pledging to a sustainable approach to deal with plastics. Firstly, we invest a certain amount of our budget into R&D – aimed at coming up with more sustainable solutions for our customers. Secondly, we accelerate this investment by teaming up with partners along the value chain to drive change at a larger scale. Thirdly we commit ourselves to education, to support a fact-based discussion around plastics and take a holistic view.